Unit X – William Wilde
– Research
We have
been given a brief to create a thirty second film, which reflect on our client’s
expertise, in our own adaption in relation to film, animation, or
a combination of them both. William Wilde is a fashion designer from London. He
had been known for his clothing in Latex, and working with clients such as
Miley Cyrus and Kylie Minogue. We have been given the old folk-tale which has
been adapted in many mediums such as films and books, known to people across
the globe as ‘Cinderella’. It’s a story which follows the story of how Cinderella
finds her happily ever after with Prince Charming, and to get away from her
evil stepmother and ugly stepsisters.
William
Wilde’s latex clothing and various other designs comes across as sexy,
original, dynamic, and ‘out of the box’. These are the main qualities that the
client is looking for, in order to consist on his website for industry
purposes. Therefore I have had the idea
of having the scene from Cinderella when the fairy godmother appears, and
grants the wish of her going to the ball, and falling in love with Prince
Charming.
As this is
for William Wilde and his fame from his latex clothing, we were inspired to turn the rags into latex, which gives off a sexy look for Cinderella with inspiration from his
designs via his online website. I spotted the Latex Belle Bow Bra set. It has
the colours of a light, and lively light blue which comes across as sexy,
original, and dynamic. The bows can represent that she is going to a ball,
however in a sexier way, which would advertise the works of William Wilde
effectively in order to get clients via his dynamic style of advertising hence our design brief. Overall we would take inspiration from his work, and incorporate those ideas into producing our own final piece.
1960's British fashion - https://uk.pinterest.com/choatelier/inspiration/?lp=true
I consulted with my group in a meeting, along with the unit leader Kim Emson discussing the ideas what has been brought up so far. the idea of incorporating 1960's fashion into the world of William Wilde's design brief was mentioned. For a more original approach, the dresses above could be tweaked into a latex-styled attire, matching the requirements of the client, and allow the finished product to be engaging, edgy, and diverse. Also the idea of having typography came up in the reccuring meetings the group had in the last couple of weeks. Having the inspiration for our chosen theme I have created Typography work displaying the audience it is aimed at (lips of girls) and combining famous quotes from the Cinderella story, in the form of a princess' shoe.
Lips to represent the women target audience for the brand.
Copyright Mathew Ball 2017
The famous quote from the story when she goes to the ball.
Copyright Mathew Ball 2017
Lips to represent the women target audience for the brand.
Copyright Mathew Ball 2017
The famous quote from the story when she goes to the ball.
Copyright Mathew Ball 2017
Copyright Mathew Ball 2017
Above is one of our latest ideas for the animation. As a group we agreed on the idea of a catchy tagline which says the following, 'Its not Ripped, it's Wilde'. We came up with the idea of Cinderella not fitting into the dress because it is too tight, then the fair god mother rips it off. This can be a unique approach towards the final cut, allow humour and the fashion sense of William Wilde to collaborate in favour of filling out what the client has asked for effectively and efficiently.
To summarise what has been collected from various sources, the idea round the brief for William Wilde, it will likely be based around going to the ball, and the Fairy Godmother turning her rags into latex, in order to relate to the story and fill the requirements for William Wilde by making it as original and dynamic as possible. However this is developmental stage, which may subject to change, therefore meetings will continue to discuss the final approach towards the brief and begin production on the film itself. We will be incorporating our tag-line which is 'Its not ripped its Wilde', to acknowledge his unique and distinctive style of designing latex clothing.
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