Key blog post 3
– Reflection
As the project has ended,
all of the group members have cooperated effectively within our timescale,
before and after our review with the client William Wilde. As a fashion designer,
the client has asked us to create a film, which was to advertise his work of
latex clothing; whilst collaborating with the old folktale and Disney classic
Cinderella. As this was a collaborative process within the brief, numerous
skills and qualities of the group members to go out of their comfort zones, in
order to gain team-working experience.
William Wilde wanted
a product that was sexy, engaging, edgy, dynamic and out of the box. Our client
himself came into the Art School to observe what we have been working on so
far. With special thanks to Chris Phair and Conor Kehelly for stepping in as
temporary team member compositors, we delivered the presentation up to the
standard we wanted it to be. Although the main issue from feedback was the
colour palette, due to it being too acidic.
The colour palette
was inspired from our research prior to making the animation, and its visual
features. Furthermore, by making the ticket colour a lot brighter, it has met
the requirements in terms of colour, the brief and our client’s dynamic
clothing background.
Copyright Mathew Ball 2016
Before – this was the first draft of the ticket to the ball.
William Wilde has informed the group to be careful with the palette, as the
colour on the invitation looked visually deformed.
Copyright Mathew Ball 2016
After – due to the critical feedback from our client, I went away
and produced a more to scale, dynamic, and engaging graphic design work for the
invite.
Taming Ms. Tomboy,
NOW+LATER, 2017 - https://vimeo.com/195173321
‘Taming Ms Tomboy’ was one of our main
influences going into the Unit X project, as it inspired us to pick a bright
and vibrant and eye catching colour palette for viewers including the client
William Wilde. A lot of blues, oranges and reds were used, and a lot of
different shapes and typography; which works together in order for an
intriguing illusion to be produced upon screen. This also allowed us to
incorporate 1960s fashion into the mix, to allow that more ‘out of the box’ and
sexy (refer to completed video for fashion dresses).
“OH NO”– Ripped Dress
Scene
Copyright Mathew Ball 2017
Copyright Mathew Ball 2017
From this, I have
produced typography work that has been inspired by NOW+LATERS work. It consists
of what the model is saying in the film and a famous quote from the folktale
Cinderella, so it collaborates with our design brief.
Copyright Mathew Ball 2016
By making our work
‘out of the box’, we decided to add a tag line which describes William Wilde’s
work as dynamic, edgy, sexy, and of course Out Of the Box. As a group we
decided to make the tag line ‘It’s not ripped, ITS WILDE”. The reason for this
is because there is a scene were the latex dress is ripped in order for it to
work with William Wilde’s fashion style, and also incorporates with notable
characters such as the ugly step sisters.
Below is an image of
me as an ugly stepsister, created by Samantha Mulliner in Toon Boom Harmony. As
you can see, it is flamboyant, well drawn and dynamic for the clients needs.
Finally, I performed
Foley sound effects and managed the sound, which ended up fitting into our
elements effectively. ‘Your Call’ by Kevin MacLeod, is a loyalty free soundtrack,
which has the elements of having a feel of 1960s dance, and also engaging feel
towards the film. It has given that 1960s style to the project too which we
needed to make it work well and finalise the finished product.
"Your Call" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
Licensed under Creative Commons: By Attribution 3.0 License
http://creativecommons.org/licenses/by/3.0/
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